Sorry, I am on a serious anti-media jag today. And Keyser is still out of the country, so the internet is my only available repository.
The headline: Shrinking Snacks Concern Consumers.
The story: food prices are climbing in sort of a scary way. Rather than raising the cost of individual items, producers are often decreasing the package sizes, e.g. selling a 45 oz tub of butter with the same design as the old 48 oz tub for the same price. The article claims that most consumers don't notice the small decrease in the amount of product they receive, but would notice a price hike for a package of the same size.
It's an interesting and important story, frankly. Unfortunately the reporter chose to frame the story with a four paragraph introduction about ice cream, and a title that resonates with the weight / diet / obesity crisis meme rather than the actual issues at stake. The cost of eggs and milk are sky rocketing. These are staples. Expensive ice cream is a little sad, but won't negatively impact the lives of millions of Americans. And this has nothing to do with "snacking," a term only used to sell you things or lambaste you on "The Biggest Loser."
Dear media: I promise to read you even if you report things the boring old accurate way. Leave the spin to O'Reilly and the bloggers. I want the news. And that means reporting difficult and scary stuff too, like how hard it is for real people to make ends meet.
Tuesday, May 27, 2008
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