meet charla

I am subjecting you to PETA's latest campaign because it's the first in a while to avoid atrocious misogyny, and I think the one right-minded human on their marketing team should be lauded.


Create Your Own Sea Kitten at peta.org!


The basic premise seems to be that "fish" has become a pejorative term that encourages cold-blooded killing of the slippery-slimies, so a large and nebulous group of marine-life should be rebranded as "sea kittens" to make omnivores feel bad. I mean, that's fine. I think fish are animals too. There are so many moral quandaries I get to avoid by not eating anything with a face, it's sort of awesome. Besides, they let me give my fish a water bowl, and I like a flash animation with irony.